---
title: How to Create a Segment
description: Step-by-step guide to building segments in Hive, including AND/OR filter logic and active vs static lists.
---

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# How to Create a Segment

## Building a saved, filtered group of contacts or organisations.

A segment is a saved, named group of contacts or organisations filtered by criteria you choose. Segments are the main way to pull out a specific group — all civil society contacts in Queensland, for example.

---

### Creating a segment

**Step 1.** In the left-hand menu, click **CRM**, then **Segments (Lists)**.

![](https://hubspot.energyconsumersaustralia.com.au/hs-fs/hubfs/image-png-Aug-13-2026-02-56-15-9460-AM.png?width=1016&height=583&name=image-png-Aug-13-2026-02-56-15-9460-AM.png)

**Step 2.** Click the orange **Create segment** button.

![](https://hubspot.energyconsumersaustralia.com.au/hs-fs/hubfs/image-png-Aug-13-2026-02-56-32-6739-AM.png?width=1033&height=565&name=image-png-Aug-13-2026-02-56-32-6739-AM.png)

**Step 3.** Choose **Contacts** or **Organisations**, then click **Next**.

![](https://hubspot.energyconsumersaustralia.com.au/hs-fs/hubfs/image-png-Aug-13-2026-02-56-51-7041-AM.png?width=1038&height=552&name=image-png-Aug-13-2026-02-56-51-7041-AM.png)

**Step 4.** Click **Add filter** and choose a property.

![](https://hubspot.energyconsumersaustralia.com.au/hs-fs/hubfs/image-png-Aug-13-2026-02-57-38-0601-AM.png?width=930&height=1047&name=image-png-Aug-13-2026-02-57-38-0601-AM.png)

> **There are a lot of filters, and many aren't relevant to us.** We can't remove them. A useful trick is to sort by **Used in Assets (Most → Least)** to bring the ones ECA actually uses to the top.

Start broad — **Category** or **Jurisdiction** are usually the right first filter. See **How Contacts Are Categorised** and **Issues and Jurisdiction** for what's available.

---

### Combining filters: AND vs OR

This is the part that trips people up.

- **AND** — a record must meet **every** condition. Narrower results.
- **OR** — a record only needs to meet **at least one** condition. Broader results.

![](https://hubspot.energyconsumersaustralia.com.au/hs-fs/hubfs/image-png-Aug-13-2026-02-57-59-2013-AM.png?width=1041&height=538&name=image-png-Aug-13-2026-02-57-59-2013-AM.png)

**Example 1 — using AND:** someone in civil society **AND** whose jurisdiction is QLD.

![](https://hubspot.energyconsumersaustralia.com.au/hs-fs/hubfs/image-png-Aug-13-2026-02-58-14-0756-AM.png?width=1037&height=503&name=image-png-Aug-13-2026-02-58-14-0756-AM.png)

**Example 2 — using OR:** someone in civil society **OR** an adviser to a politician, whose jurisdiction is VIC.

![](https://hubspot.energyconsumersaustralia.com.au/hs-fs/hubfs/image-png-Aug-13-2026-02-58-34-5249-AM.png?width=1035&height=528&name=image-png-Aug-13-2026-02-58-34-5249-AM.png)

---

### Active or static?

**Step 5.** Choose the processing type.

![](https://hubspot.energyconsumersaustralia.com.au/hs-fs/hubfs/image-png-Aug-13-2026-02-59-00-7715-AM.png?width=965&height=1230&name=image-png-Aug-13-2026-02-59-00-7715-AM.png)

| Type | What it does |
| --- | --- |
| **Active** | Updates automatically as records change. New contacts meeting the criteria are added; contacts that no longer match drop out. |
| **Static** | A fixed snapshot. Doesn't update. |

**We almost always want Active.** Use static only for one-off imports or event-specific snapshots.

**Always write a description.** It's how everyone else understands what the segment captures. Without one, nobody can tell your segment apart from someone else's.

**Step 6.** Click **Save and process segment**, then give the segment a clear title.

![](https://hubspot.energyconsumersaustralia.com.au/hs-fs/hubfs/image-png-Aug-13-2026-02-59-20-8335-AM.png?width=1032&height=613&name=image-png-Aug-13-2026-02-59-20-8335-AM.png)

---

### Segments vs filters

A **segment** is saved and reusable. A **filter** is a temporary search on a list page that isn't saved. Filters are quicker; segments are more powerful. See **How to Filter Records**.

---

**Related articles** *(link once published)*

- How to Filter Records
- How Contacts Are Categorised
- Issues and Jurisdiction
- Glossary of Key Terms

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